BORMIOLI ROCCO - 25' x 60' Island

With a proud Italian heritage dating back to 1825, glassware maker Bormioli Rocco wanted to highlight their manufacturing business as well as their new European retail business. But worldwide brand recognition was their most important tradeshow goal.

The look of this booth was actually developed by Bormioli Rocco's Italian designers, who also created their new showrooms and stores. While most glassware companies deliberately downplay their booth in order to highlight their products, this approach blended a striking booth design with Bormioli Rocco's stunning glassware, drawing attention from all corners of the exhibit hall. At the same time, it conveyed the company's important message of strength, stability and high quality.

Our execution of Bormioli Rocco's creative design turned heads and elicited many positive comments -even from the competition!