INVIVO - 50' x 50' Island

Shortly before a major radiological tradeshow, industry leader ICG acquired MRI Devices and assumed a new company name: Invivo. Our challenge was to redesign an existing booth and incorporate the new name with fresh new colors and a bolder identity-all in a matter of weeks!

Our solution included the addition of a dramatic second-story conferencing area, which commanded attention from all directions and provided much-needed additional space. We also created a dynamic area for live presentations, which helped make Invivo's new look a show-stopper.